Ideascale

About Ideascale

IdeaScale is the largest cloud-based innovation software platform in the world with more than 25,000 customers and 4 million users. The software allows organizations to involve the opinions of public and private communities by collecting their ideas and giving users a platform to vote. The ideas are then evaluated, routed, and implemented, making IdeaScale the engine of crowd-powered innovation. IdeaScale’s client roster includes industry leaders, such as Adobe, Cisco, the Department of Homeland Security, Marriott, the US Navy, NBC, Xerox, and many more.

3 Ways Businesses Are Improving Their Employee Value Proposition

Companies have to attract and retain top talent to remain competitive in a globalized world. Without a motivated workforce, they'll fail to meet their goals and achieve growth, year after year.

Willing to Innovate? Start with Improving on Culture!

It is neither the business models nor the products that are innovative, but rather the minds behind them. Hence, nurturing a culture where people are willing to generate and execute on creative ideas is an essential skill for every innovation leader.

Key Innovations that are Transforming the Supply Chain Industry

Technology is transforming every industry across the globe, and its effectively driving the business world forward as a whole. At the center of all of this is, of course, the bottom line, or the consumers, and how they benefit from the integration of tech solutions into the processes of their favorite brands.

2019-05-11T08:42:29-07:00May 22nd, 2019|Categories: Enabling Factors|Tags: , , , , , , , |

Why Your Online Marketing Needs an Offline Boost

We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.

2019-05-10T17:04:53-07:00May 21st, 2019|Categories: Strategies|Tags: , , , , , |

Digital Factory of the Incumbent: Software of the Mind

This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.

Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.

Taking an Audience-Centric Approach During the Tech Adoption Lifecycle

Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?