The Perils and Possibilities of of Crowdfunding
Just because you can create a crowdfunding campaign for your next Big Idea doesn't mean you should, as book author Glenn Fleishman recently discovered.
Just because you can create a crowdfunding campaign for your next Big Idea doesn't mean you should, as book author Glenn Fleishman recently discovered.
It’s good to have friends in high places as you transform the world through the practice of collaborative innovation. In this article innovation architect Doug Collins introduces you to your buddies in human resources and finance. Say hello!
With the growing popularity of open innovation, crowdsourcing and web-based suggestion schemes where the best ideas are decided by popular votes, many of us tend to forget a very simply truism: creative people do not follow the crowd. At minimum, they do their own thing. At best, they lead the crowd.
Intent guides the practice of collaborative innovation. What problem do we want to solve? What possibilities do we want to explore? In introducing his blueprint for collaborative innovation, innovation architect Doug Collins suggested applying the Balanced Scorecard as a simple, visual approach to start the conversation around intent. Recent practice with clients has him revisiting this guidance. This article presents his latest thinking.
What's the most effective way to design an idea competition that doesn't just result in a huge pile of ideas, but enables teams to implement ideas that will help to make your organization more creative? Jeffrey Baumgartner shares one practical framework for making this happen.
Michael Fruhling rececently spoke with Dr. Horst Wenck, Beiersdorf's Corporate VP of R+D, about his company's approach to open innovation. One key is its OI web portal, which carefully cultivates a qualified set of external partners. Once a relationship is established, Beiersdorf forms a 'project house,' where qualified partners are deeply immersed in its current technical needs and challenges and the corporate intelligence it has gathered to support its OI priorities.
The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation? What role might the practice of collaborative innovation play in redefining roles between client and agency?
We prize our time. People who practice collaborative innovation know they cannot monopolize the waking hours of their sponsors and communities. In this article innovation architect Doug Collins explores the three C’s of critical question, community, and commitment. Practitioners raise the odds that everyone involved in collaborative innovation will view their time as well spent when they help sponsors address the three C's in authentic ways.
Ken Klimpel, Colgate Palmolive's Worldwide Director of External Innovation and Outreach shares his perspective on some aspects of the approach he and his company take to drive their open innovation successes.
In any supplier/customer relationship, both sides (but quite often the supplier) desire clarity regarding the certainty of the relationship. When there is uncertainty, there is angst. Some of this is natural and necessary. However, Michael Fruhling believes that in open innovation it is needlessly excessive. How can it be reduced?
There is a saying, “horses for courses”. It means that certain character types (horses or people - or others) perform in different ways depending upon the circumstances. This holds true in collaborative engagements, whether they are crowdsourcing exercises, virtual focus groups, online research communities or a growing number of other online activities. A key success factor that we found over the last number of years -- and perhaps the key success factor-- is understanding what the best stimulative environment is for that activity, and your participants.
The agile model for coding software rewards developers with more satisfying work and clients with more useful applications, sooner. Software developers who embrace agile principles face two challenges, however. We work globally: people cannot collocate. We source work by fiat: teams cannot gel to pursue challenges that engage them. In this article innovation architect Doug Collins explores how people can apply the practice of collaborative innovation as a means to realize the promise that agile development offers.
When we are trying to generate ideas in order to solve a problem, whether through anticonventional thinking, brainstorming or another method, we typically distance ourself slightly from the problem. We look for ideas on how to improve our company’s product, how to deliver better customer service, how to cut costs or alternative business models. In all of these cases, we separate ourselves from the problem and, by so doing, we potentially limit our understanding of the problem. Why not take a different approach and become the problem?
What does governing the practice of collaborative innovation mean? When we govern do we compromise the spirit of openness and experimentation that enlivens the practice? In this article innovation architect Doug Collins applies the blueprint for collaborative innovation to explore these critical questions. His view? Governance is guidance: helping people work to their potential.
People speak of creating the social business. What does that phrase mean? Do we sip lattes and play foosball in the break room? How does this magical entity differ from its anti-social brethren? In this article innovation architect Doug Collins explores the intent and possibilities that define the social business.