Emma Miller

Emma Miller is a marketer and a writer from Sydney, working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University.

How Machine Learning is Changing Business Communication

Machine learning is not a sci-fi concept anymore. Over the past few years, it has improved business operations in multiple ways. One of the areas that benefit from ML technologies the most is business communications. So, how does machine learning impact your internal and external communications? Let’s find out!

Sarah Vandenberg2021-03-24T19:37:02-07:00December 5th, 2020|Categories: Trend Alert|Tags: AI, call center, chatbot, machine learning, marketing|

How has COVID-19 Accelerated Trends in Customer Service?

Since the outbreak of COVID-19, customer behavior has changed dramatically. To survive, businesses need to adapt by accelerating customer service trends that already exist.

Sarah Vandenberg2021-11-16T13:18:27-08:00October 26th, 2020|Categories: Trend Alert|Tags: AI, automation, chatbot, covid-19, crm, customer loyalty, customer satisfaction, customer service, knowledge base, personalization, remote working, self service|

5 Tips to Create a Strong Product Vision

Every startup and growth-oriented business needs to focus on innovation in order to come up with compelling brand stories and messages, engaging products and services, and amazing marketing tactics that will put the company on the map and allow it to become an authority in its niche.

Ideascale2021-12-20T11:25:52-08:00January 28th, 2020|Categories: Strategies, Support for SMEs|Tags: design thinking, Product Development, product vision, vision board|

How Is Digital Innovation Changing Marketing?

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

Ideascale2021-12-20T11:17:14-08:00December 17th, 2019|Categories: Trend Alert|Tags: AI, artificial intelligence, branding, chatbot, digital innovation, marketing, personal assistant, personalization, smart devices, storytelling, voice search, vr|

6 Future-focused Ways Technology Will Affect Customer Service

For as long as businesses have existed, so has customer service. With each advance in technology, it appears the way organisations deliver customer service has evolved. Similarly, customers themselves have grown to expect faster responses, at almost all times of day.

Ideascale2021-12-20T10:52:33-08:00October 28th, 2019|Categories: Trend Alert|Tags: AI, bots, customer engagement, customer service, instant messaging, self service, video|

Tips for Established Businesses to Survive the Startup Surge

So much has already been said about what smaller, fresh companies need to do in order to gain a competitive edge in a well-developed market, but how often do you think about what those well-established businesses should do to achieve the same?

Ideascale2021-12-20T10:48:17-08:00October 16th, 2019|Categories: Strategies|Tags: Change Management, cloud, Competition, competitive edge, customer engagement, Employee Engagement, flexibility, marketing, personalization, remote work|

How Are Innovative Learning Platforms Influencing the Future of Work?

Technology has been transforming the workplace for some time now. The traditional education system was formed in the heat of the industrial revolution and many would say is obsolete nowadays. It was primarily meant to create a workforce that was only fit to perform one task for the rest of their working lives. Motivation has obviously shifted from those times towards more engaging, complex, and fulfilling work.

Sarah Vandenberg2021-12-20T10:22:21-08:00August 7th, 2019|Categories: Enabling Factors|Tags: e-learning, efficiency, elearning, learning platform, personal development, professional development|

Renewable Energy: A Growing Industry Welcoming Big Business and Startups Alike

With the rise in global warming and climate change as a product of burning fossil fuels to power a civilization on the cusp of a technological revolution, governments and their citizens are demanding a change.

Sarah Vandenberg2021-12-20T08:44:12-08:00August 2nd, 2019|Categories: Trend Alert|Tags: alternative energy, solar energy, sustainability, sustainable innovation, wave energy, wind energy|

How Technology is Changing the Promotional Landscape

Technology continues to evolve at a steady pace. It's no secret that modern technology has, in many ways, shaped how businesses and companies promote themselves, as well as their products or services to their target audience.

Sarah Vandenberg2021-12-20T08:36:41-08:00June 20th, 2019|Categories: Trend Alert|Tags: advertising, influencer, marketing, public relations, social media|

Key Innovations that are Transforming the Supply Chain Industry

Technology is transforming every industry across the globe, and its effectively driving the business world forward as a whole. At the center of all of this is, of course, the bottom line, or the consumers, and how they benefit from the integration of tech solutions into the processes of their favorite brands.

Ideascale2021-12-20T08:23:29-08:00May 22nd, 2019|Categories: Enabling Factors|Tags: 3D printing, big data, Robotics, software, statistics, supply chain, Technology, trends|

How Is Technology Impacting the Financial Landscape?

Advancements in technology are the main cause of disruption across various industries these days. Technology brings numerous benefits and various opportunities for businesses. However, adopting and adjusting to new tech can oftentimes be quite challenging.

Ideascale2021-12-17T13:09:36-08:00April 12th, 2019|Categories: Trend Alert|Tags: analytics, banking, bitcoin, Blockchain, cloud, cryptocurrency, data, finance, fraud detection, process improvement, Technology|

5 Tips to Drive Innovation in Your Small Business

It’s a fast-paced business world out there where innovation is the name of the game and a powerful tactic that ensures long-term success. After all, if your company is not innovating and reinventing its processes across the board, then you’re falling behind.

Ideascale2021-12-17T13:05:57-08:00March 28th, 2019|Categories: Support for SMEs|Tags: company culture, Competition, improvement, innovation champion, Innovation Culture, innovation success, innovative people, invention, reinvention, research, small business, smbs, suggestion box, Teamwork, Technology|

How Innovations in Web Development Shape Online Exposure for Small Businesses

At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.

Ideascale2021-12-17T12:53:29-08:00February 26th, 2019|Categories: Strategies|Tags: AI, artificial intelligence, branding, chatbot, data, design, design trends, Interaction, performance, Product Development, web design, web development|

5 Innovations that are Reshaping the Hospitality Industry

The business world, as well as every industry in the world, is undergoing a massive change in the wake of the technological revolution.

Ideascale2021-12-17T12:44:01-08:00January 24th, 2019|Categories: Strategies|Tags: AI, artificial intelligence, augemented reality, biometrics, branding, business development, hospitality, machine learning, outsourcing|

How Does A Franchise Work, and Should I Own One?

Starting your own business can be an exciting prospect for most first-time entrepreneurs. You get to develop your own business ideas, you have flexible work hours, and you actually get to call all the shots for a change.

Ideascale2021-12-17T12:13:05-08:00December 13th, 2018|Categories: Support for SMEs|Tags: entrepreneurship, franchise, franchising, small business|