Emma Miller

Emma Miller is a marketer and a writer from Sydney, working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University.

7 Lessons You Can Learn from Your Previous Business Mistakes

We’ve heard it time and time again – 90% of startups fail in the first five years of operating. Bad financial decisions, a poorly designed business model, a wrong product for the market, financial mismanagement, and bad timing are just some of the most commonly cited reasons why some businesses never manage to pass the five-year threshold.

Ideascale2021-12-17T12:05:20-08:00November 16th, 2018|Categories: Strategies|Tags: Business, Failure, lessons learned, milestones, mistakes, positive, preparation, Success|

5 Things that Are Slowing Most SMBs Down

On your path towards success, your business will encounter numerous bumps, however, some of these problems tend to hold your business more than others. Most of the time, the entrepreneurs behind these SMBs are first-timers, which means that they lack the necessary experience to recognize the gravity of the situation in the given moment.

Ideascale2021-12-15T14:02:11-08:00October 16th, 2018|Categories: Strategies|Tags: diversify, Failure, goal setting, innovation success, online presence, short-term goals, small business, SMB, smbs|

What’s New in Social Media Marketing

Social media marketing has become increasingly popular over the past few years. No wonder this is so when approximately 2.5 billion people use social networks on a daily basis. Facebook is still the most popular social media platform, despite its recent Cambridge Analytica Scandal, with more than 1.45 billion unique daily visitors.

Ideascale2021-12-15T07:23:27-08:00August 31st, 2018|Categories: Strategies|Tags: augmented reality, chatbot, customer service, Micro-influencer marketing, social media advertising, Technology|

5 Tips to Build a Strong and Successful Team

You may be the mastermind behind the business idea that has led to establishing your company, but your employees are the backbone of its success. No brand, no matter how necessary it may be, is immune to failure caused by poor internal structure and leadership.

Ideascale2021-12-15T07:16:26-08:00August 15th, 2018|Categories: Strategies|Tags: Communication, diversity, Employee Engagement, employee training, goal setting, hiring, hiring practices, hiring process, HR, knowledge sharing, learning options, learning programs, mentor, strategy, talent management, team assets, team building, transparency, Transparent communication|

Innovation and Process Automation for Small Businesses

In the world of small businesses, there are only three golden rules you need to keep in mind:

Ideascale2021-12-15T07:11:03-08:00July 11th, 2018|Categories: Strategies|Tags: automation, business growth, Business Model Innovation, Communication, cost savings, customer satisfaction, customer service, ecommerce, efficiency, growth strategy, innovation, marketing, Process Automation, Product Development, project management, repetition, sales, small business, Small Businesses, smbs, time management|

Reasons Why You Should Constantly Innovate Your Website

In today’s business world the quality of your website can either make or break your company. It is one of the main means of communication with your customers and potential business partners. In addition, you can represent your brand, company values, and products. But simply creating an ordinary website is never enough, it requires constant work and upgrades so as to follow the ever-changing tech demands, along with the growing needs of new users.

Ideascale2021-12-15T07:04:42-08:00June 11th, 2018|Categories: Strategies|Tags: brand, Business, customer service, Innovate, marketing, Website, website design|

Want to Drive Innovation? Talk to Your Customers

The customer is always right. The timeless aphorism holds truer now than it ever did before, as the customer truly drives the ever-changing trends and shapes the industry, with companies battling each other to stay relevant in the hearts and minds of their devoted audience.

Ideascale2021-12-14T15:59:36-08:00May 22nd, 2018|Categories: Strategies|Tags: Collaboration, customer engagement, data, Employee Engagement, employees, feedback, incentives, industry innovation, innovation, innovation community, insights, listening, Open Innovation, strategic innovation, trends|

How Can Personalization Improve Your Business Impact?

If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.

Ideascale2021-12-14T15:36:44-08:00March 21st, 2018|Categories: Strategies|Tags: advertising, analytics, brand ambassador, buyer personas, Communication, customer engagement, customer satisfaction, data, demographics, loyalty, marketing, metrics, personal data, personalization, personas, referral, targeting|

How Can Your Business Manage Freelancers Better?

According to one survey, about 45 percent of all working people in America telecommute at least part-time. Most important reasons why this is so being the fact that this kind of work allows one to adjust their work hours to their day-job and in this way become a stream of side-revenue. Therefore, it is more than clear that remote workers, freelancers in particular, are becoming a significant portion of the workforce you cannot afford to neglect.

Ideascale2021-12-14T15:16:56-08:00February 23rd, 2018|Categories: Leadership|Tags: consulting, engagement, Freelance, innovation team, learning program, management, micromanagement, recognition, relationship, Teamwork, training|

How to Choose the Right Technology for Your Startup

In today’s era of hyperconnectivity, technology is the backbone of every successful business, irrespective of its size. For your startup, the choice of right hardware and software pieces means not only managing your team properly, but also boosting their productivity, getting the most of every project, and saving a lot of time and money.

Ideascale2021-12-14T13:55:11-08:00January 11th, 2018|Categories: Strategies|Tags: business development, cybersecurity, finances, outsourcing, pain points, Problem Solving, security, software, startup|

Innovative Design Elements That Will Improve Your Website

Websites are the heart and core of every modern business. Your entire marketing efforts and promotions are supposed to lead visitors to your website and convert them into customers. In a sense, a business website is there to seal the deal. However, no matter how good your marketing efforts are, if your website isn't good enough, your potential customers will simply leave. In addition, online consumers have certain expectations when it comes to business websites, such as good functionality, speed, user-friendliness and so on.

Ideascale2021-12-14T13:51:20-08:00December 8th, 2017|Categories: Strategies|Tags: branding, cms, design, mobile optimization, personalization, responsive design|

Trends and Innovations in the Real Estate Industry

The real estate industry has always been quite static while facing its own set of challenges and obstacles. However, technological innovations will reshape every industry eventually, real estate included.

Ideascale2019-11-28T09:24:31-08:00November 21st, 2017|Categories: Trend Alert|Tags: AI, Artifical Intelligence, crowdfunding, industry innovation, real estate, smart homes|

Innovative Ideas for Combining Traditional and Digital Marketing

In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.

Ideascale2021-12-14T13:25:03-08:00October 10th, 2017|Categories: Strategies|Tags: brand awareness, branding, case study, communications, digital marketing, inbound marketing, marketing, marketing strategy, outbound marketing, qr codes, social media, social networks, traditional marketing|

How Innovative Social Media Campaigns Can Boost Your Brand Exposure

Increasing brand visibility and exposure is something that can really make all the difference, because no matter how good and unique your product or service is, you won’t have too much success if you don’t promote it through social media platforms.

Ideascale2021-12-14T13:18:09-08:00September 13th, 2017|Categories: Strategies|Tags: audience, brand, brand recognition, communications, content creation, emotional marketing, marketing, marketing campaign, networking, social media, social networks|

9 Ways to Convert Employees into Intrapreneurs

Companies that encourage and reward intrapreneurship have a great advantage when it comes to retaining the best talents - especially important in today’s creative climate. Here are a few ways that your company can turn your employees into highly-engaged intrepreneurs.

Ideascale2021-12-14T08:12:51-08:00June 21st, 2017|Categories: Leadership|Tags: Collaboration, Communication, company culture, Creativity, Employee Engagement, employee recognition, individuality, innovation, Innovation Culture, innovation team, intrapreneur, mentoring, motivation, risk, risk management, team building, Teamwork, treaining program|