EMMA MILLER

Emma Miller is a marketer and a writer from Sydney, working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University.

5 Tips to Create a Strong Product Vision

Every startup and growth-oriented business needs to focus on innovation in order to come up with compelling brand stories and messages, engaging products and services, and amazing marketing tactics that will put the company on the map and allow it to become an authority in its niche.

2020-01-23T12:13:11-08:00January 28th, 2020|Categories: Strategies, Support for SMEs|Tags: , , , |

How Is Digital Innovation Changing Marketing?

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

6 Future-focused Ways Technology Will Affect Customer Service

For as long as businesses have existed, so has customer service. With each advance in technology, it appears the way organisations deliver customer service has evolved. Similarly, customers themselves have grown to expect faster responses, at almost all times of day. 

2019-12-17T05:44:11-08:00October 28th, 2019|Categories: Trend Alert|Tags: , , , , , , |

Tips for Established Businesses to Survive the Startup Surge

So much has already been said about what smaller, fresh companies need to do in order to gain a competitive edge in a well-developed market, but how often do you think about what those well-established businesses should do to achieve the same?

How Are Innovative Learning Platforms Influencing the Future of Work?

Technology has been transforming the workplace for some time now. The traditional education system was formed in the heat of the industrial revolution and many would say is obsolete nowadays. It was primarily meant to create a workforce that was only fit to perform one task for the rest of their working lives. Motivation has obviously shifted from those times towards more engaging, complex, and fulfilling work.

Key Innovations that are Transforming the Supply Chain Industry

Technology is transforming every industry across the globe, and its effectively driving the business world forward as a whole. At the center of all of this is, of course, the bottom line, or the consumers, and how they benefit from the integration of tech solutions into the processes of their favorite brands.

2020-04-02T11:41:03-07:00May 22nd, 2019|Categories: Enabling Factors|Tags: , , , , , , , |

How Is Technology Impacting the Financial Landscape?

Advancements in technology are the main cause of disruption across various industries these days. Technology brings numerous benefits and various opportunities for businesses. However, adopting and adjusting to new tech can oftentimes be quite challenging.

5 Tips to Drive Innovation in Your Small Business

It’s a fast-paced business world out there where innovation is the name of the game and a powerful tactic that ensures long-term success. After all, if your company is not innovating and reinventing its processes across the board, then you’re falling behind.

How Innovations in Web Development Shape Online Exposure for Small Businesses

At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.

7 Lessons You Can Learn from Your Previous Business Mistakes

We’ve heard it time and time again – 90% of startups fail in the first five years of operating. Bad financial decisions, a poorly designed business model, a wrong product for the market, financial mismanagement, and bad timing are just some of the most commonly cited reasons why some businesses never manage to pass the five-year threshold.

2019-10-15T15:28:25-07:00November 16th, 2018|Categories: Strategies|Tags: , , , , , , , |

5 Things that Are Slowing Most SMBs Down

On your path towards success, your business will encounter numerous bumps, however, some of these problems tend to hold your business more than others. Most of the time, the entrepreneurs behind these SMBs are first-timers, which means that they lack the necessary experience to recognize the gravity of the situation in the given moment.