Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.
Do we have too static and rigid a view of innovation? It should be all about dynamic connections, imagination, experience and the interconnection of people and machines. In short it should be about identifying, understanding and exploiting innovation ecosystems, says Eunika Mercier-Laurent, author of The Innovation Ecosystem.
Can you improve the innovation process as well as reducing the cost of engaging with users, developing new ideas and prototyping and testing solutions by making use of virtual environments? Jeffrey Philips and Jena Ball point the way.
The innovation ecosystem is not new but it certainly has many new features. Jorn Bang Andersen looks back at the evolution of the innovation ecosystem, where it is now headed and how companies can develop ecosystem strategies.
Universities and higher level research institutes need a better way of getting innovations into the market and that means taking risks earlier in negotiations. IP management systems designed for early disclosure could be the answer, argues Maxine Horn.
Over the past three years companies have invested heavily in generating new ideas. So how do you make new ideas happen? Scott Belsky shares some of the secretes of successful rainmakers.
Companies that invest in developing strong innovation teams in their core product areas can extend that skill to other parts of the organization – Doug Collins looks at the skills your innovators are now developing and how they can be repurposed and extended.
Can we bring an open collaborative spirit to understanding, describing and prescribing innovation methods? Paul Hobcraft and Jeffrey Philips believe we can and that it will greatly simplify the innovation process.
Innovation management is a formative discipline and innovation managers have had their hands full with ideas management, design thinking, service innovation and many more new ideas. But sustainable innovation should be a key tool in any innovation manager's skill-set, argues Chris Sherwin, sustainability expert at Forum for the Future.
Companies who are engaged in developing innovation processes are also likely to be involved in outsourcing significant aspects of their operations. So how do you innovate when you've also outsourced? Sanjiv Gossain explores the issues.
Eric Von Hippel has long been an advocate of user-led innovation but it is not always clear what user-led innovation really means. A newly released study on consumer innovation by Von Hippel reveals more than you might think. Haydn Shaughnessy delves deeper..
The importance of new markets to growth can’t be overstated. But emerged, emerging and frontier markets are not just about growth. They are a perfect opportunity to extend our innovation capabilities. IM takes a look at the lessons of India as a product frontier.
Thinking like a designer can transform the way you develop products, services, processes and even strategy, according to Tim Brown, CEO of IDEO. But what is design thinking? This topic was explored by 70 people in a workshop hosted by PIEp, a Swedish academia-based nationwide initiative to increase innovation capability in organizations.
Existing technologies, such as telecommunications, are often designed for the developed world. But an innovative focus is also urgently needed to address issues in developing countries. This is something that the Royal Institute of Technology, KTH, has acted upon and is sending students to Africa with the purpose to identify needs and develop innovative solutions. Read more in this interview with Professor Margareta Norell Bergendahl.
This is the third part in a series of articles that take the need of innovation under the loop and share some of the imperatives, must haves if you will, to create and sustain “NEW” in business or organizations. This article focuses on the new product developing process.
