How Frontline Employees Drive the Change Management Process
Organizational change can be met with resistance, especially if it excludes employee input.
So You Think You Know Your Competitors? Think Again.
A brand-new car sold by a vending machine and a robot that brings in the laundry - in this article, we'll explore how to prepare for new competitors entering the market.
Customer Service Innovation: What You Need to Know
At its core, customer service is simple: Make sure your customers are happy. But even if you’ve succeeded in making your customers happy for a time, constantly improving your customer service should be a goal for you and your business, as it can help you stand out from competitors.
Driving Exponential Online Growth by Creating and Reaching New Digital Customers
How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.
Digital Factory of the Incumbent: Software of the Mind
This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.
Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.
Image Recognition: Top Current and Future Uses
Image recognition is going to be used on a large scale across sectors, changing the way we classify and search for visual information.
Direct to Consumer Disrupting Established Markets
In 2010, the Gillette brand, which is owned by Proctor and Gamble, held 70% of the U.S. market for razors. It boasted continuous innovation in product design, and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%. It has suffered at the hands of two start-up companies, which went direct to consumer (DTC). They are Harry’s and Dollar Shave Club.
Hey Interface, What’s New?! – Conversational Commerce: People, Problems and Pitfalls
Apple’s anticipated addition to the Smart Speaker conversation will be released on Friday. Much as been said about this speaker and the broader commerce implications resulting from the confluence of voice recognition and AI technology. A confluence dubbed as conversational commerce by Uber’s Chris Messina in a piece published on Medium in 2015.
Defining and Demystifying Retail Experience Futures
It's that time of year, following the holiday excess many of our waistlines are looking a little fuller and our email inboxes are full of newsletters, including 2018 predictions and the key trends to consider.
How Innovative Brands Cut through the Commerce Cacophony
Three principles to navigate the blurring lines of retail, content, and new product development to simultaneously solve for consumer and commercial needs.