Understanding Audience

Knowing who your company or entity is communicating to, understanding who is impacted by your idea, finding out best practices in sourcing ideas and process improvements from your audience

What is Business Model Innovation and How Can you Implement it?

Business model innovation is a potentially powerful strategy for growing your business in the current recessionary economy. In this article, Jeffrey Baumgartner provides a helpful overview of it, and outlines some ways in which your organization may be able to leverage it.

Sarah Vandenberg2021-12-02T17:59:25-08:00December 29th, 2011|Categories: Strategies, Support for SMEs|Tags: business model, Business Model Innovation, car-sharing, crisis, customers, enterprise innovation, innovation, insight, observing, reinvent, research and development, strategy|

How Design Thinking Can Enrich Business and Marketing Innovation

Design empowered innovation combines the best of right and left brain thinking. It has the capacity to deliver better ideas, with more relevance, realized earlier. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By embracing chaos and play in brainstorms, creative teams can explore further. By iterating and early prototyping, ideas become real and develop more rapidly.

Ideascale2021-12-02T17:59:16-08:00December 26th, 2011|Categories: Strategies|Tags: business development, communications, Creativity, customer research, design thinking, ethnography, innovation investment, Innovation Strategy, lateral thinking, marketing, observation, prototyping, renovation, ROI|

Collaborative Innovation on the Retail Floor at Nordstrom’s

By combining physical and digital elements in our innovation experiments, we can often uncover significant opportunities that weren't apparent before. Dan Keldsen shares a fascinating example from a retail setting.

Ideascale2021-12-02T17:56:26-08:00December 20th, 2011|Categories: Collaborative Innovation|Tags: agile development, apple, clothing sector, collaborative innovation, customer engagement, customer experience, customer integration, customers, design team, developers, development process, direct contact, experimentation, flash mob, high-touch, Innovate, innovation experiments, innovation testing, iterative prototyping, lean user experience, prototype, purchase experience, retail industry, shopping experience, storyboarding|

How to Leverage Results from your Research and find Buried Treasures

Every year hundreds of millions of pounds are spent on consumer and market research. All those involved in NPD will know how a myriad of research projects is deemed fundamental. Yet, managers across the globe may be wasting a good portion of their research budget. Learn more on how to leverage research results and create new opportunities in this article by Bryan Urbick, Chairman of Consumer Knowledge Centre.

Ideascale2021-12-02T16:36:50-08:00December 1st, 2011|Categories: Strategies|Tags: audience research, brand manager, consumer demographics, data sets, demographics, how to, market data, market research, marketing, portfolio management, recognizing patterns, siloing, silos|

Learning from Practicing Mass Customization and Open Innovation

Emotions, empathy, connection, love, storytelling, self-care – I am referring what I heard about the consumer. Creative revolution, democratization, social innovation, experience, passion – I am referring to what I heard about innovation.

Ideascale2021-12-02T16:33:39-08:00November 21st, 2011|Categories: Column & Opinion, Open Innovation|Tags: buying habits, customer collaboration, customer engagement, customer experience management, customer integration, customer research, customization, individualization, mass customization, Open Innovation, outsourcing, process improvement, purchasing decision, shopping|

Devising a Communications Plan for Collaborative Innovation

Members of a community engaged in the practice of collaborative innovation gain tremendous insights as they pursue that practice through the phases of an enquiry-led campaign. What ideas and insights do we contribute to the question at hand? What have we learned about the practice itself? One commitment that campaign teams make to the community is to create forums and provide the resources to share these insights. In this article Doug Collins suggests an approach by which the campaign team can build a basic communications plan to meet their commitment for sharing relevant information at each phase.

Ideascale2021-12-02T16:33:27-08:00November 15th, 2011|Categories: Collaborative Innovation|Tags: audience insights, collaborative innovation, Communication, communications, communications campaign, Crowdsourcing, marketing, marketing campaign, Stakeholders|

Biomimicry: How Business Solves Problems by Looking to Nature

Sometimes, talking about new ways of approaching business benefits from looking at some of the world's oldest ways of doing business. Biomimicry is a practical methodology to solve problems by looking to nature. Learn more from some examples of biomimicry on social media and co-creation.

Ideascale2019-10-15T15:09:26-07:00October 21st, 2011|Categories: News, Strategies|Tags: biometrics, biomimicry, Creativity, Problem Solving, sustainability|

3 Ways to Tap into the Voice of the Culture

For decades we’ve been taught the surest way to developing successful new products is to listen to the voice of the customer. And we’ve all experienced focus groups and surveys. Consumers tell you they want one thing and then turn around and do another. So which is the right voice to listen to? Harvey Briggs provides some guidelines.

Ideascale2021-12-02T16:20:53-08:00October 14th, 2011|Categories: Collaborative Innovation, Evergreen, Open Innovation|Tags: audience research, customer engagement, customer research, demographics, Innovation Culture|

Joe Pine: Economic Value Creation Through the Experience Economy

The Experience Economy is accelerated by the current global crisis according to Joe Pine. People don’t want more stuff, in this post-growth global economy people start questioning what they really value and that is experiences with others, loved ones, colleagues, friends, etc. There’s more demand for experiences and this will create job opportunities, moreover because commoditized services are being outsourced and offshored.

Ideascale2019-10-15T15:08:14-07:00September 30th, 2011|Categories: Collaborative Innovation, News, Open Innovation, Strategies|Tags: business case, co-creation, customer engagement, customer experience management, customer integration, customer research, customer satisfaction, economic value, experience economy, global economy, Innovation Management, Innovation Strategy, interviews, marketing, mass customization, multiverse, social media, strategy, value creation|

Innovation for Financial Services

The concept of “financial innovation” can be defined as making and promoting new financial products and services, developing new processes to facilitate financial activities, to interact with customers and to design new structures for financial institutions. This article takes a look at the needs for innovation in the financial sector and some basic requirements.

Ideascale2021-12-02T16:10:35-08:00September 13th, 2011|Categories: Enabling Factors, Strategies|Tags: banking, economic growth, economy, financial innovation, financial sector, financial services, financial services innovation, innovation, Innovation Culture, innovation life cycle processes, innovation value, mobile, social networks|

Seven Managers Struggling with Innovation

Managers may come in all shapes and sizes, but almost all of them struggle with innovation or the lack there of in their organization. Gis van Wulfen introduces us to seven different managers who explain their views on innovation. Do you recognize any of them?

Ideascale2021-12-02T16:10:23-08:00September 13th, 2011|Categories: Front End of Innovation|Tags: Best Practices, front end of innovation, Innovation Leadership, Innovation Management, leadership, marketing, Product Development, R&D, sales|

Social Product Innovation – Real Challenges and Real Solutions

As companies start looking at ways to incorporate social media models and technologies into the innovation and product development process, there seem to be two very defined – and very vocal – arguments for and against. One side seems to have the opinion that social media will save the world. If everyone can just happily and openly share and co-create, life will be better and easier. The other side believes that social media is a waste of time and has no place in business, much less embedded in the sacred innovation and product development processes that many companies hope will help them stay afloat and even grow during the recession and recovery.

Ideascale2021-12-02T16:07:07-08:00September 9th, 2011|Categories: Evergreen|Tags: Best Practices, customer engagement, Innovation Management, Innovation Strategy, product innovation, social innovation, social media|

The Great Innovation Challenge of the 21st Century

Global economic challenges that have had a profound affect on businesses will continue to do so indefinitely. This means that businesses must not only innovate in order to survive, but they will need to innovate in new ways to meet the changing needs, expectations and financial situations of their customers.

Ideascale2020-07-10T15:01:13-07:00August 31st, 2011|Categories: Strategies|Tags: business innovation, Change Management, customer value, economy, emerging economies, emerging markets, global economy, global market, Innovation Strategy, service innovation, services-based, trend, value proposition|

Social Media and Product Development – from Theory to Practice

Many of us have seen those “Did You Know?” videos on YouTube. With millions of views, these compelling videos give facts and stats on globalization in the information age, demonstrating the pervasiveness of social media as a medium for collaboration, knowledge sharing, open discussion and relationship building. This post briefly discusses three areas that show the most promise for generating real business value.

Ideascale2021-12-02T16:03:06-08:00August 24th, 2011|Categories: Evergreen|Tags: analytics, Collaboration, Crowdsourcing, customer engagement, customer research, front end of innovation, innovation trends, knowledge sharing, marketing, Product Development, social media|

The Promise and the Reality of Collaborative Innovation

Practitioners in each new field emerge to explore its early, exciting promise, reconciling that potential with the results they achieve in reality. The rapidly emerging and rapidly evolving field of collaborative innovation is no different in this regard. In this article Doug Collins shares his perspective on the current state of affairs in terms of where the field stands, relative to the claims made on its behalf.

Ideascale2021-12-02T16:03:00-08:00August 23rd, 2011|Categories: Collaborative Innovation, Column & Opinion, Open Innovation|Tags: Collaboration, collaborative innovation, community, customer engagement, innovation metrics, innovation results, innovation trends, innovation value, knowledge management, knowledge transfer, Open Innovation, World Café|