Focused on learning about innovation as a discipline – article could be an explanation of a term or concept, for example, or an overview of how to start an innovation program.
Unlocking the One Trillion-Dollar Sustainable Innovation Opportunity
Last week Unilever announced research showing that one-third of consumers now purchase its brands based on their good social and environmental performance, but went on to suggest that brands are missing an opportunity from not promoting sustainability effectively. Getting this right could unlock a further $1trn market opportunity for sustainability innovators.