social media

5 Ways To Prepare Your Business For The Future

Thanks largely to rapidly expanding technologies, planning for the future is more important than ever in business. With thorough preparation and some strategic initiative, your business can position itself to take advantage of some of the inevitable changes that are on the horizon for companies across all industries. Here are five ways to get started.

Open Innovation: Lego and Bagels

Arguably, the principle of Open Innovation was utilised for the first time by Professor James Murray in 19th Century Oxford, England. In the time that has passed since then, this concept has become infinitely easier to implement thanks to the development of Innovation Management technology, however some companies are yet to wake up to its potential.

The Driving Forces of Change

Six major forces are driving change in today’s world. Developing a successful innovation program requires that your organization understand and master all of them.

How Companies Tap the Potential of Innovative Users – Examples from Germany (Part II)

While the previous two methods – Netnography and Social Media Solution Scouting – outline the potential of passive methods in using the power of social media for innovation, the next two approaches enable companies to interact with consumers. Configuration Tools as well as Innovation Contests invite users outside the company’s four walls to become an active part of new product development. In part two of this article you will learn how Audi and Henkel empowered the crowd and turned them into co-producers.

How Companies Tap the Potential of Innovative Users – Four Examples from Germany

Open innovation has found its way into companies’ innovation processes and is a widely used approach to spur collaborative innovation with consumers. A multitude of methods and tools have come into being, creating confusion about how to make the most out of users’ knowledge and creativity. This article provides innovation managers with insights into four popular open innovation practices at four German blue chips and contrasts the various approaches.

Engagement Is Key to Business Performance: Digital Innovation as Catalyst

Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.

Security, Privacy, and Web 2.0

Web 2.0 exponentially increased the transactional nature of the Web, and forever changed the way people express themselves, conduct business, learn about different subjects, shop, form communities, collaborate, and share their personal information. But the embrace of Web 2.0 has also introduced serious questions about the inherent risks associated with the use of these tools.

2019-10-15T15:11:20-07:00October 25th, 2012|Categories: Report|Tags: , , , , |

Managing the Emotional Debate

Science has caused controversy for centuries. But scientific developments, such as addressing climate change, applications of biotechnology, and the use of stem cells or GM crops, and the resulting debates are becoming ever more central to our national economies and global wellbeing. Influencing those debates is, as a result, becoming more important to those on all sides of the arguments and those debates becoming ever more polarised; and protests increasingly violent. The greater part of the problem may not be public understanding of science, but rhetoric and values. Managing the emotional debate may be critical to future policy development and science based industries.

2019-10-15T15:10:07-07:00June 7th, 2012|Categories: Trend Alert|Tags: , , , , |

Big Data & Digital Technologies Transform Businesses but Lack Capabilities

According to McKinsey’s first annual survey on the topic, most C-level executives say that the three key trends in digital business are big data and analytics, digital marketing and social-media tools, and the use of new delivery platforms such as cloud computing and mobility. These form the strategic priorities at their companies. However, they also report some tough challenges. Nearly half of respondents say their companies’ investments in digital initiatives are too small to deliver on their goals.

IBM CEO Study: Openness by Social Media Is Key Enabler to Organizational Success

According to the IBM CEO study conducted amongst 1,700 CEOs from 64 countries and 18 sectors, Open CEOs' identify openness enabled and supported by social media and technologies, as a major influence on their organization and its success. These organizations perform better because they are utilizing the collective intelligence, are more agile, able to act quickly to gain higher profitability and growth.

Finding the Social in Social Business

People speak of creating the social business. What does that phrase mean? Do we sip lattes and play foosball in the break room? How does this magical entity differ from its anti-social brethren? In this article innovation architect Doug Collins explores the intent and possibilities that define the social business.

Social Media – Digital Recombinant DNA?

Social media has already fundamentally changed the way many of us live our lives or do business. In coming years its role in almost every aspect of public, private, political, commercial and community life is likely to grow; it could be seen as digital recombinant DNA, central to everything but changing and being changed, made up of millions of bits and bytes, with multiple roles, instructions and connections. This extended trend alert indicates some of the trends affecting the current development of social media, as a prelude to further discussions at a forthcoming foresight meeting in London; it does not claim to be comprehensive, but a jump off point.

2019-10-15T15:10:15-07:00May 9th, 2012|Categories: Collaborative Innovation, Trend Alert|Tags: , , , , , |

Social Product Innovation Challenges: Sustaining Processes

A couple months ago I laid out the framework for the most common challenges companies face as they get started with their social product innovation initiatives. The most common challenges fall into five main buckets – strategy, people and culture, business processes, technology and sustainability. So let’s take a deeper look at typical sustainability challenges and some ideas for overcoming them.