Employers often seek cost effective, informal ways to enhance office culture. These strategies usually involve improving channels of communication in very basic, informal ways. But every company is not the same. Small companies have the advantage of creating a unique culture with no visible boundaries. So how can these organizations take advantage of this?
You love your employees, and, obviously, you think they do awesome work, or else you probably wouldn’t have hired them. Yet, do you ever find yourself wishing they could become a little bit more innovative? After all, the companies that are thriving in today’s competitive marketplace are also some of the most creative.
To take a coarse idea and refine it and evolve it into a successful innovation is extremely challenging. It is not enough to believe in yourself and feel strongly about the potential of the end result. You have to have support. Last week Susanna got a smack in her head that made her realize some essentials about innovation.
Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.